I played a significant role in this project, as we were a small team. My main focus was the OOUX process, where I worked on objects based on our personas and developed an object map.
Additionally, I collaborated on user flows and ensured that both the design and technical solutions in the code reflected the OOUX results.
The foundation for the project was based on a detailed project brief that provided comprehensive information and data about user needs and behaviors. This brief included pre-made personas representing various user groups, such as pet owners and adoption centers, which we used as the basis for our work.
These personas helped us understand the users goals and challenges and guided our decisions throughout the project. This was the base research we had about the user, which lead us into the OOUX process, which focused on the relations between objects.
The project was based on OOUX (Object-Oriented UX), where we created an in-depth object structure based on our personas.
We first developed the object map, where we categorized and prioritized objects like adoptable animals, training, and tips and tricks. From there, we worked on user flows and a CTA matrix, which supported the users journey on the platform. This lead to alot of the data for our content.
Once the prototype was developed, usability testing was conducted with five users. Feedback from these tests helped identify challenges in navigation and content accessibility. Based on this input, adjustments were made to the navigation structure, and call-to-action elements were enhanced to make them more intuitive and user-friendly.
The platform’s content was structured around the information provided in the brief and aligned with the personas’ needs. An object map was created to categorize and prioritize key elements like adoptable animals, training programs, and care tips. This structured approach ensured that all important content was easily accessible and relevant to the target audience.
One of the biggest challenges was ensuring that prioritized objects (adoptable animals, training, tips, etc.) were visible and easily accessible to our users.
This was solved through a thorough design process and optimized user flows, which were mapped based on our object map.
The design was crafted to support both the insights from the project brief and the requirements of the OOUX process, based on all of our prior research about dog owners and adopters. User flows and a CTA matrix were developed to guide users through the platform, ensuring they could complete their tasks effortlessly. The responsive design reflects a professional and trustworthy tone, using clean layouts and a focus on clarity.
The final solution became a responsive platform where pet owners can find information on adoption, training, and care of animals. The platform makes it easy to find adoptable animals and includes articles with tips and tricks on pet care.
Additionally, the results of our user flows are implemented which ensures users can quickly find the information they need.